Returning from Glastonbury, inspired
We're just about recovered from Glastonbury (well nearly). Obviously, we had an amazing time. The Killers and Kylie being particular highlights!
Anyone who knows Glastonbury or has been there, will know that there is more to the festival than just the music and entertainment. There is always a social message that is supported. The big one this year was the environment. David Attenborough gave a short speech himself from the Pyramid Stage on the Sunday afternoon. A particular focus being on how Glastonbury was recycling more and reducing its use of single use plastic. Choosing to ban the sale of beverages in plastic bottles on site in 2019.
However, there's an awful lot of things that we can do to help the environment worldwide. And we came back from Glastonbury inspired to double our efforts to bring clothes to customers that are made in an environmentally and socially responsible way. Buying sustainably made clothes is not always easy at the moment. It's hard to know what is good and what is not so good.
There are new methods of creating fabrics that are good for the environment which are starting to become more commonly used. Tencel is one we love. They create fabrics using natural materials grown sustainably while using a closed loop system, which means that the chemicals used in the fabric creating process get reused and not just emptied out into the environment. Google Tencel made clothes to find brands using Tencel. Organically produced cotton is also a great way of helping the environment. Meaning cotton is produced using reduced amounts of water and not using pesticides. The Global Organic Textile Standard (GOTS) is a certification method that proves that material being used is made using social and environmentally responsible methods.
Humans are imperfect and not everything we do will always be right, mistakes will be made and people will be lazy and go for the easier option. But Glastonbury's effort on the environment this year showed that behaviour can be changed especially when organisations make an effort to change things too.
We want to make it easier for men to find clothing made sustainably. We don't want our clothes being sold to be crazy expensive and we want to make it easy for customers to see what they're buying and how clothes are made so that they can make an informed decision. Because true change will only come when individuals start to change how they shop, but they must be given the opportunity to do so to begin with.